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The colour of money
Colour increases consumer response rates to marketing by over 60 per cent.
Psychologists state that using 4-colour in marketing increases the consumer recall effectiveness by 53 per cent after 24 hours, which is 63 per cent higher than single colour recall.
Colour accelerates retention to a marketing campaign by up to 78 per cent.
SOURCES: Colour Psychology Index 2008, The Direct Marketing Association 2007-2008
Digital magazines provide businesses with a new innovative way to excite client interest and establish new levels of interaction and loyalty, which goes beyond traditional marketing methods.
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