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The World Wide Web is revolutionising the way businesses interact and transact business with clients and customers, and whether we like it or not it is here to stay. So developing an informative and visually appealing website that changes regularly and encourages visitors to keep coming back is one of the biggest challenges and cost constraints facing businesses of all sizes.
Digital magazines provide businesses with a new innovative way to excite customer or client interest and establish new levels of interaction and loyalty, which goes beyond traditional marketing methods.
We currently publish 4 targeted personalised digital magazines called, eSmartMoney, eSmartProperty, eSmartLegal and eSmartTax, that appeal to the consumer and business audiences of the personal finance, property, legal and accountancy sectors, respectively.
Each digital magazine title is created in both a PDF and HTML format. The PDF format can be individually personalised if required on the front cover. This includes your company logo and name, corporate branding, colours and trading style, and if required a different title name can be incorporated.
We also offer the unique facility to include your own third party advertising, as an additional way of self-funding every issue or to generate additional revenue for your business.
A digital magazine will enhance your on-line presence, removing the burden of continuously having to think of new and topical content to include on your website.
Why does our business need to offer an eMagazine as part of our marketing mix?
Clients and customers today expect to receive information through many different cross-media communication channels. Businesses have to create new innovative ways to excite their interest and establish new levels of interaction and loyalty, which go beyond traditional marketing methods. Forward thinking businesses understand that they need to captivate their consumer audiences and continually rethink their marketing mix - to reappraise investment prioritises, marketing channels and promotional strategies.
Engaging with your business audiences, whether existing customers, clients or prospects and by enabling them to interact with a personalised digital magazine, will not only reinforce and extend your company's brand, it will also keep them focused on your business in a highly competitive arena.
How will our business benefit from having a personalised eMagazine?
By incorporating a digital magazine on your website you are providing visitors with timely news and information and giving them a reason to keep coming back. Every issue can be archived which enables visitors to view or download back issues, encouraging further repeat visitor traffic. Not only will this add to more interesting and regular changing content, it will also improve your websites search engine rankings by driving higher volumes of organic visitor traffic.
Additionally, a personalised digital magazine can be used as part of a targeted customer, client or prospect emarketing campaign.
There are two options:
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Either by attaching the digital magazine PDF file to an email, or by locating the file on your server and providing a link for the recipient to simply click and view. A click to reply email would also immediately capture a responder's interest.
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Alternatively, by copying and pasting the HTML page into an email it can be sent directly to the recipient or a link can be located in the email for the recipient to click and view.
These two highly effective and measurable routes to market will increase the effectiveness of your marketing campaigns.
Can our business generate advertising revenue from a digital magazine?
An optional third party advertising facility is also available that provides the opportunity for you to self-fund and generate advertising revenue from every issue. You are provided with the facility to sell a full-page colour display advert that appears on the inside front cover. This is set up to link back to your advertiser's website, and will appeal to niche, professional business-to-consumer advertisers. The artwork for the advert can be supplied by the advertiser, or we can produce the creative if required.
How easy it start offering our business audiences our own personalised eMagazine?
The process is very straightforward. Firstly, depending on which title you select, this will determine whether you receive 6 or 4 issues annually.
Once we have designed and you have approved your front cover personalisation and branding we use this format for all future issues, unless you require any further amendments.
If you want to include third party advertising we incorporate this within all future issues, or for as long as you require this option.
Every issue of your digital magazine is uploaded to our secure ftp server and an email sent notifying you that it is ready for collection. You can either access this from our website by entering the unique product code we supply you with, or you can download it directly from the email link we provide.
Contact Andrew Walcott, Head of Sales and Marketing,
telephone +44 (0) 2920 234904, email drew@goldminepublishing.com
