Tax Planning

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The World Wide Web is revolutionising the way business engages and transacts with its commercial audience, and whether we like it or not it is here to stay. So developing an informative and visually appealing website that changes regularly and encourages visitors to keep coming back is one of the biggest challenges and cost constraints facing businesses of all sizes.

Digital magazines provide businesses with an innovative way to excite customer or client interest and establish new levels of interaction and loyalty that go beyond traditional marketing methods.

Goldmine Publishing is the market leader and innovator in providing interactive, branded and target sector specific digital magazine titles that appeal to the consumer and business audiences of the personal finance, accountancy, legal and property sectors.

Each digital magazine title is created in a PDF, HTML and Flash page turn format. The PDF and Flash formats are corporately branded for each individual business on the front cover. The branding includes your company logo and name, corporate branding, colours and trading style, and if required, a different title name can also be chosen.

We offer the unique facility to include your own interactive third party advertising, as an additional way of self-funding every issue or to generate further revenue for your business. In addition, you can include your own bespoke editorial or advertorial pages.

Providing your business audiences with access to your own interactive branded digital magazine will enhance your online presence and emarketing campaigns, remove the burden of continually having to think of new and topical content to include on your website and make your business stand out in a crowded marketplace.

Why should my business offer a digital magazine as part of our marketing mix?
Clients and customers today expect to receive information through many different cross-media communication channels. Businesses have to embrace innovative ways to excite their business audience's interest and establish new levels of interaction and loyalty that go beyond traditional marketing methods. Forward-thinking businesses understand that they have to captivate their consumer audiences and continually rethink their marketing mix to reappraise investment priorities, marketing channels and promotional strategies.

Engaging with your business audiences, whether existing customers, clients or prospects, by enabling them to interact with your own corporately branded digital magazine will not only reinforce and extend your company's offering, it will also keep them focused on your business.

How will my business benefit from having a branded digital magazine?
By incorporating a digital magazine on your website you are providing visitors with timely news and information that also gives them a reason to keep coming back. Every issue can be archived, which enables visitors to view or download back issues, encouraging further repeat visitor traffic. Not only will this add to more interesting and regularly changing content, it will improve your website's search engine rankings by driving increased volumes of organic visitor traffic.

Our clients use digital magazines because they are cost-effective, interactive and measurable. Offering a free complementary magazine download or e-news alert from your website enables you to capture a visitor's email address first before they are permitted to download the content. This enables you to harvest email addresses that can be used for future emarketing campaigns.

Your contact email and website address that appears on the front cover of every issue has embedded links that also enable your business audiences to interact instantly with you at their highest point of interest.

Can my business generate advertising revenue from our digital magazine?
The inclusion of your own third party advertising is available, providing the opportunity for you to self-fund and generate advertising revenue from every issue. You can sell up to 12 full-page colour advertising pages that appear at the front of every issue. Every advert is set up to link back to your advertiser's website, and will appeal to niche, professional business-to-consumer advertisers. The artwork for the advert can be supplied by the advertiser, or we can produce the creative if required.

How easy is it for me to start offering my business audiences our own branded digital magazine?
The process is very straightforward. Firstly, depending on which title you select, this will determine whether you receive 6 or 4 issues annually. eSmart Money digital magazine is published 6 times per annum (bi-monthly) and eSmart Tax, eSmart Property and eSmart Legal digital magazines are published 4 times per annum (quarterly).

Once our creative team has designed the layout of your branded front cover (and if applicable, third party advertising/advertorials), you approve the designs and we use this artwork for all future issues, unless you notify us of any further amendments.

If you include third party advertising we incorporate this within all future issues, or for as long as you require this option.

Every issue of your branded interactive digital magazine is uploaded to our secure ftp server on the Goldmine Publishing website. We email and write to you with notification when the next issue is ready for collection. You will either access this from our website by entering your unique client login account details that we supply, or download it directly from the email link provided.

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