Welcome to the first issue of eSmart Marketing from Goldmine Publishing. This is a monthly marketing communication featuring practical information designed to help you get more bang from your marketing buck.

In this inaugural issue we look at how to boost your sales in a downturn and consider why going back to basics can often help boost sales results and performance, click here.

Is your business creating the right online impression? Investing in a website should bring your business significant returns. It is the face of your business on the World Wide Web and is likely to be the first place potential clients will visit before they approach you. If you want a website that will help your business increase revenue, boost sales, generate leads, build brand awareness and strengthen client relationships, click here.

We are now taking orders for the November/December issue of smart Money, the branded client magazine designed to help your business reward the loyalty of existing clients and build lifetime value. To see the articles featured in this issue click here.

Digital magazines provide businesses with a new innovative way to excite customer or client interest and establish new levels of interaction and loyalty, which goes beyond traditional marketing methods. We publish digital titles specific to the personal finance, tax, property and legal sectors. Click here to see how they could benefit your business.

In addition, you’ll find tips on how to make your emarketing more effective and how by introducing third party advertising into your marketing it can generate further revenue for your business.

I’d also welcome your comments or suggestions about the articles you would like us to include in future issues, just email me andrew@goldminepublishing.com. I hope you enjoy this launch issue and find the articles useful and beneficial to your business.

Andrew Taylor
Chief Executive Officer
Goldmine Publishing Limited

eSmartMarketing (”ESM”) is committed to dealing with personal data in the spirit of the Data Protection Act 1998 (”the Act”) and protecting personal privacy in accordance with the law.

ESM as data processor delivering client services

In providing our services ESM acts as a data processor on behalf of our clients. The client is the data controller for personal data generated by using our services.

Where ESM receives or otherwise processes personal data within the meaning of the Act, ESM will only process that data to the extent needed in order to provide an email management or website usage service for our clients.

ESM will not use personal data obtained in the course of providing our email management or website usage service for any other purpose and will not release it, in whole or in part, to anyone other than to our client in its capacity as the data controller, unless we are obliged to do so by law.

In delivering our services ESM may make use of cookies or other technologies which facilitate access to information stored in the terminal equipment of our clients and or in the terminal equipment of users of our clients’ websites or for email tracking services in the terminal equipment of senders or recipients of emails.
Cookies are small amounts of computer code placed on a computer. Cookies may be used by ESM in order to track the emails handled by ESM as part of our email service to clients. The information received by ESM from the cookies is used to detect when emails have been forwarded to other users. They do not allow ESM to identify the geographic position of the user of the relevant computer.

As part of our website usage service ESM uses cookies. The cookies originate from ESM and are triggered by website visitors visiting predefined pages or by the visitor undertaking activities on our client’s website.

They allow ESM clients to track actions and activities on their websites. They do not allow ESM to identify the geographic position of the user of the relevant computer and we will not release website usage information, in whole or in part, to anyone other than our client.

ESM as data controller

In certain circumstances, ESM will obtain and store personal data and other information for its own purposes. In those cases, ESM will act as data controller.

ESM may request and store names, addresses and other contact details. Such information will be used by ESM or its own administrative and marketing purposes only. ESM will not release such information, in whole or in part, to any third parties unless obliged to do so by law.

ESM may make use of its own email management service and website usage service which may make use of cookies and other technologies as described above. Such information will be used by ESM for its own administrative management and marketing purposes only and we will not release such information, in whole or in part, to any third parties unless obliged to do so by law.

If you have any query regarding this or object to this use please contact the Data Protection Officer in writing at the address supplied below.

Your ability to opt out

If you wish to opt out please click here: I wish to opt out

The cookies and other technologies used by ESM are configured so as to recognise the privacy settings that you set on your web browser assuming that you are using Internet Explorer 6.0 and to respect them. Internet Explorer 6.0 does this by comparing the cookie’s machine-readable privacy policy with the user’s privacy settings. If the settings do not match or the cookie does not have a machine-readable privacy policy the cookie should be blocked or restricted by your computer. If you want more detail about the operation of ESM’s machine-readable privacy policy in connection with a cookie placed on your equipment you should contact ESM’s Data Protection Officer in writing at the address supplied below

General

Where there are links from the ESM website to other websites, ESM emphasises that it has no control over these sites, their content or the way in which they collect or use personal data. ESM therefore strongly advises users to check the privacy policy of any site they visit.

Please note that by applying to make use of the email management or website usage services offered by ESM, the client is providing their consent to ESM collecting, holding and using the information referred to above. This consent however only extends to the uses as set out in this Privacy Policy.

Any user wishing to enquire about the personal data stored by ESM about themselves should contact the Data Protection Officer in writing at the address supplied below.

Goldmine Publishing Limited
Prudence Place
Proctor Way
Luton
Bedfordshire
LU2 9PE

T: +44 (0)1908 440077
F: +44 (0)1908 440021

Bring your publications to life!

If you create your own newsletter or reports for clients, talk to us about how we can transform your traditional print publications and PDFs into interactive presentations that will grab your clients and prospects attention and add further value to your client service offering.

To find more about our new digital publishing software, please email: sales@goldminepublishing.com

View a Demo

Improve consumer response rates to marketing

Smart Money magazine is the personal finance and wealth management client magazine published specifically for the clients of independent financial advisers, networks, accountants, wealth managers and lawyers. If you currently order this for your clients, professional connections or prospects and have your personalised details printed in a single colour, talk to us about incorporating your corporate colours. This will make your magazine appear more bespoke and consistent with the rest of your corporate branding and trading style.

Did you know?

-Colour increases consumer response rates to marketing by over 60 per cent.
-Psychologists state that using 4-colour in marketing increases the consumer recall effectiveness by 53 per cent after 24 hours, which is 63 per cent higher than single colour recall.
-Colour accelerates retention to a marketing campaign by up to 78 per cent.

Source: Colour Psychology Index 2008, The Direct Marketing Association 2007-2008.

Third party advertising can generate further revenue for your business

Goldmine Publishing offers the unique facility to include your own third party advertising, as an additional way of self-funding every issue of the digital magazines that we publish or to generate further revenue for your business. In addition you can also include your own bespoke editorial pages.

Your own branded digital magazine will enhance your online presence and emarketing campaigns, removing the burden of continuously having to think of new and topical content to include on your website.

Results generated by including a personalised digital magazine as part of their website and marketing strategies

- Website visitor levels increased by over 38 per cent.
- Website repeat visitor levels increased by over 60 per cent.
- Website enquiry levels increased by over 45 per cent.
- Website revenue increased by over 100 per cent.

Statistics calculated and based on 897 clients subscribing to eSmartMoney, eSmartProperty, eSmartTax, eSmartLegal, between January 2008 to July 2008.

eSmartLegal is a branded digital magazine published quarterly in PDF, HTML and Flash page turn formats and offers objective information and news relating to the legal sector, serving lawyers, solicitors and HR organisations.

This title provides professionals with the opportunity to make timely consumer connections across the digital platform by providing a round-up of the latest legal news and developments.

The editorial focuses on both the important and more light hearted legal news stories that make’s it essential reading for consumers. eSmartLegal also looks at the biggest stories and delves into the issues behind the headlines.

An optional third party advertising facility is also available that provides the opportunity to self-fund and generate advertising revenue from every issue. In addition bespoke editorial pages can also be included to promote and market your business and services.

Need more info, email: sales@goldminepublishing.com

eSmartTax is a branded quarterly digital magazine published in PDF, HTML and Flash page turn formats and offers a mix of authoritative news and topical articles, making it a compelling read for the business audiences of accountants, tax advisers, wealth managers and professional service providers.

It includes a wide range of independent editorial coverage written by financial journalists featuring the latest news and tax guidance issues.

eSmartTax enables professionals to stay in touch with their clients and business audiences in a very cost-effective way by communicating their brand and providing a variety of information to help them stay abreast of the latest developments in the sector.

An optional third party advertising facility is also available that provides the opportunity to self-fund and generate advertising revenue from every issue. In addition your own editorial pages can also be included to promote your business.

Need more info, email: sales@goldminepublishing.com

eSmartProperty is a branded feature-driven quarterly digital magazine title published in PDF, HTML and Flash page turn formats and serves mortgage brokers, property professionals and IFAs.

Each issue features topical property related news and information provided in a digital magazine format and is fast becoming regarded as a market-leading e-consumer title.

The editorial content provides objective information written in a style that helps UK consumers through both the personal and commercial buying process.

An optional third party advertising facility is also available that provides the opportunity to self-fund and generate advertising revenue from every issue. In addition bespoke editorial pages can also be included to promote and market your business.

Need more info, email: sales@goldminepublishing.com

eSmartMoney is the branded premier bi-monthly digital magazine published in PDF, HTML and Flash page turn formats for the UK’s independent financial advisers and financial service practitioners.

Each issue features comprehensive coverage of the topical news making the headlines and has become synonymous with quality and integrity.

eSmartMoney provides consumers with accurate, impartial coverage of the sector and delivers high quality editorial content.

The inclusion of optional third party advertising and bespoke editorial pages are also available. These provide the perfect solution to self-fund and generate advertising revenue from every issue and will add further editorial interest for your business audiences.

Need more info, email: sales@goldminepublishing.com