Smart Money Magazine
Smart Money Magazine l Smart Money Frequently Asked Questions
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Smart Money magazine is a personalised and corporately branded personal finance and wealth management magazine created specifically for the clients of professional advisers, including accountants, wealth managers, independent financial advisers and lawyers. Sent to key clients and professional connections, Smart Money magazine will enable you to develop on-going client relationships, add client value and secure their loyalty, which is crucial for the continued growth and success of any business.
Smart Money magazine was launched in 1998 to support the changing needs of all professional service providers that required innovative ways to excite customer or client interest and establish new levels of interaction and loyalty.
In the highly competitive arena of financial services, regular communication with those key clients that generate the majority of your business revenue will promote an image of professionalism and a commitment to service that is expected of all businesses today.
Protecting market share
The biggest challenge facing professional service providers today is keeping the loyalty of their existing clients as the competition changes and diversifies. Clients today demand a much higher level of service and more frequent communication. As competition abounds, it is even more important to protect market share and future revenue streams.
The changing face of competition
Competition in financial services has never been so fierce. Clients now have a far greater choice about when, where and with whom they purchase financial advice and products. The traditional channels of distribution are now also competing with the fast-growing digital media channels.
Continued success
Clients vote with their feet, so for continued success we believe every professional service adviser needs to keep in regular contact with their more valued clients for repeat business and to ring-fence them from the growing competition. Smart Money is the perfect cost-effective solution to this problem.
There is no minimum order
The inclusion of your corporate brand and trading style clearly identifies the magazine as an added-value service from your business. Your business logo, name, address, contact details and regulatory statement are incorporated on the front cover.
Published bi-monthly, Smart Money magazine enables you to keep in regular contact with your most valuable clients, keeping them informed with topical information throughout the year.
Smart Money target audience
- Most valuable clients (highest revenue generators)
- Fee/retainer based clients
- Professional introducers
- New prospects
Many of the clients we work with are small businesses or start-up companies. We understand that it is often hard to find a web design company who can produce visually inspiring designs within budget.
Include your own editorial content and imagery inside every issue of your digital magazine to promote your business and services. You supply us with the editorial content and our creative team design the additional pages.
Digital magazines provide businesses with a new innovative way to excite client interest and establish new levels of interaction and loyalty, which goes beyond traditional marketing methods.
Smart Money Magazine
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