This service will enable you to improve the volume and quality of your website traffic from search engines via organic search results. As a marketing strategy for increasing your site's relevance, search engine optimisation efforts need to involve including or adding unique content to a site on a regular basis, ensuring that content is easily indexed by search engine robots, and making the site more appealing to visitors. The placement at or near the top of the rankings will also increase the number of searchers that visit your website.
What is a webMagazine?
We publish 4 targeted digital webMagazines called, webSmartMoney, webSmartProperty, webSmartLegal and webSmartTax, that appeal to the consumer and business audiences of the personal finance, property, legal and accountancy sectors, respectively.
Each webMagazine title is formatted in HTML and is designed to be visually and editorially consistent with the eMagazine (PDF) title format. You upload the issue to your website throughout the year, saving you not only time and money, you also take away the hassle of continuously having to create your own editorial content.
Why does my business need to offer a webMagazine as part of our marketing mix?
Consumers today expect to receive information through many different cross-media communication channels. Businesses have to create new innovative ways to excite customer or client interest and establish new levels of interaction and loyalty, which go beyond traditional marketing methods. Forward thinking organisations understand that they need to captivate their business audiences and continually rethink their marketing mix - to reappraise investment prioritises, marketing channels and promotional strategies.
Engaging with your business audiences, whether existing customers, clients or prospects, by enabling them to interact with your corporate digital magazine, will not only reinforce and extend your company's brand, it will also keep them focused on you in a highly competitive business arena.
How would we use a webMagazine on our website?
We advise our clients to incorporate their webMagazine in the news and information section of their website. If you do not have one, by creating this additional section it will add to your website content offering and provides additional information and content that encourages visitors to browse deeper into your site.
Increased page and visitor activity will also improve your websites search engine ranking and by archiving back issues this allows visitors to view or download previous issues, leading to further repeat visitor traffic flows.
Your webMagazine can be used as part of targeted customer, client or prospect emarketing campaigns. You can send emails and attach the relevant page articles so that when the email is opened the page is viewed instantly. A click to reply email will also immediately capture the responder's interest.
By increasing website visitor traffic and utilising your webMagazine as a proactive emarketing solution, this will enable your business to generate new commercial opportunities and increased revenue.
By generating increased website visitor traffic and utilising your webMagazine as a proactive marketing solution, your business will be able to benefit from new commercial opportunities.
How easy is it to start offering business audiences our own webMagazine?
The process is very straightforward. Firstly, depending on which webMagazine title you select, this will determine whether you receive 6 or 4 issues annually.
Every issue of your webMagazine title is uploaded to our secure ftp server and an email sent notifying you that it is ready for collection. You will either access this from our website by entering the unique product code that we supply you with, or download it directly from the email link we provide.
Contact Andrew Walcott, Head of Sales and Marketing,
telephone +44 (0) 2920 234904, email drew@goldminepublishing.com
